The ADAM is the latest release from Vauxhall following on from a flurry of new models that have been launched over the past year, including the electric Ampera, in order to re-vamp the classic brands image. The exciting, new urban-chic ADAM uses state of the art technology along with fashion-forward design elements in order to appeal to a younger market.
James Wilkes, head of e-commerce and marketing at Greenhous Cars and Commercials, said “The collaboration was a great way to gain a better insight into how the younger market thinks and what appeals to them when considering buying a car. It also gave the students a great opportunity to experience working on a live brief with a real-life company in preparation for further education and the working environment.
“Last week we took three ADAMs over to the RSA, one of each model; JAM, GLAM and SLAM. We then spent the day shooting for the video using a green screen and getting different shots and angles of each different model.
“The real work will come with the editing which we are leaving in the capable hands of the RSA students. We are incredibly excited to see the final product as the ideas that the students were planning really are something special!”
James continued, “The collaboration meant we were able to utilise the student’s skills as well as giving them a chance to develop them further in a real commercial project. The video will be used by Greenhous online now that the ADAM has been officially launched which will be a real achievement for the students.”
Michelle Vincent, Business Studies teacher at the RSA said “We have loved working with Greenhous for the launch of the ADAM. The students were extremely excited about the car itself and to be involved with the launch was a great opportunity. “Working on the conception, development and production of the video was great for students who have a genuine passion for film-making and gave them a chance to work with a client who will actually put the video to use. This has not only given them a level of experience but also an impressive addition to their CVs.
“The students had a great day working with the cars. Being able to sit in them and use their functions allowed them to get a real feel of the car and a better understanding of the product that they have been trying to promote. At the beginning of the year, the students also created other marketing materials for Greenhous ready for the launch that took place last month. The students worked hard on web adverts and banners, flyers and roll up banners for an event in Telford Town Centre.”
Michelle concluded “Working with Greenhous has benefitted the students massively and we can’t wait to see the final video live on the internet. We hope Greenhous are as pleased with the students work as we are and would love to collaborate again with the company.”