The all-new funky three-door hatchback measures 3.70 metres in length and 1.72 metres in width, seats four people comfortably, and is Vauxhall’s first entrant into a segment which has grown by 30 per cent since 2000. ADAM continues Vauxhall’s rapid product offensive which will see four incremental segment introductions in just 18 months (Ampera, Mokka, ADAM and upcoming Cascada).
Keenly positioned within the segment, prices range from £11,255 (ADAM JAM 1.2-litre 70PS) up to £14,000 (ADAM SLAM 1.4-litre 100PS). Personalisation begins with the selection of one of three trim levels – ADAM JAM (fashionable/colourful) – ADAM GLAM (elegant/sophisticated) and ADAM SLAM (racy/sporty).
The next level of customisation comes with the addition of option packs, and from here the possibilities are virtually endless, with the choice of 12 body colours, 15 seat designs, 20 alloy wheel styles, three printed headliners and no less than 18 interior décor panels, to mention just a few.
Ground breaking customisation is matched with forward thinking technology introductions. Exclusive to ADAM, IntelliLink, the new on-board infotainment system, integrates the owner’s smartphone (Android and Apple iOS) with the car, making internet based applications available on the facia mounted touch screen.
Other features include a new-generation Park Assist that automatically parks the car, a Side Blind Spot Alert and a power steering system including a ‘light touch’ CITY mode. “Thanks to its striking design and class-leading technologies, ADAM will attract young and young-at-heart customers from both genders,” said Vauxhall Marketing Director Peter Hope.
“These customers have attitude and want their cars to reflect their personality. They are fashion conscious and place great value on individuality; they don’t just follow trends, they create them.”
ADAM will not only reach out to loyal Vauxhall customers, it will also attract those who had not previously considered the brand with more than half of the predicted sales coming from new customers. Typically for a car of this type the majority of sales (80 per cent) will be to private buyers, however thanks to its unique tailoring potential it is also expected to become a statement vehicle in the business car arena for companies wishing to strengthen their brand.
ADAM arrives at a key point in Vauxhall’s product offensive. Since 2008, Vauxhall has completely reshaped its model line-up, starting with the flagship Insignia, continuing with its major volume models, and now entering new segments with the Ampera (extended range electric car), the Mokka (small SUV), and the upcoming Cascada (full-size convertible).
“ADAM is yet another example of not just a new Vauxhall, but one that takes us into a new market sector,” said Duncan Aldred, Vauxhall’s Chairman and Managing Director. “With Ampera and Mokka, that makes three such cars this year, and next year we’ll see the Cascada convertible, too. This is a new chapter in Vauxhall’s 110 year history, and we’re confident that it will introduce a fresh audience to the brand.”