The event will continue on Saturday and Sunday with around 100 existing customers booked in for appointments to view special offers on Vauxhall cars available only to them.
Each dealership has been transformed by using props giving the impression of a glitzy film premier, complete with full size figures of famous film stars and celebrities. Customers enter the showroom along a red carpet with music, lights and drapes.
The numbers of customers booking for appointments has increased over recent events a point not missed by Dan Foskett, sales manager of Vauxhall Telford. “We have experienced a 30% increase in our take up for this event which is very pleasing. We are able to provide offers on all of our models, so there is something to suit all. All of our staff are very busy.”
Over at Vauxhall Shrewsbury the picture is repeated with Neil McKenzie, sales manager reporting so many customers taking up the invitations that they are having a separate “special day” the following Saturday, as they have booked all of their spaces for this weekend. He is delighted and says, ”Our existing customers are contacted, most by e mail or post, to invite them to the event. This makes it a special day and we have been over-whelmed by the response this time. The showroom has recently been completely refurbished and we have a much more comfortable environment for customers and staff to enjoy.”
Greenhous Vauxhall run the VIP event twice a year for their customers.